KOL Marketing Blog
Guides and insights for Malaysian brands running KOL campaigns.
- KOL Agency MalaysiaKOL MatchingInfluencer Marketing
KOL Agency Malaysia vs AI Matching — Which One Should You Use?
Comparing traditional KOL agencies in Malaysia with AI-powered matching platforms. Pricing, speed, accuracy, and which works better for your brand size and budget.
·3 min read - Malaysia Chinese InfluencerTikTok KOLXiaohongshu KOL
Malaysia Chinese KOL Guide — TikTok & Xiaohongshu 2026
How to find and work with Chinese-speaking KOLs in Malaysia. Platform breakdown, audience characteristics, content style, and pricing for TikTok and XHS campaigns.
·4 min read - KOL MalaysiaKOL PricingInfluencer Rate Card
Malaysia KOL Rate Card 2026 — How Much Do KOLs Really Charge?
Exact pricing benchmarks for Malaysian KOLs across TikTok, Instagram, and Xiaohongshu. Micro, mid-tier, and mega influencer rates — and why follower count isn't the right metric.
·3 min read - KOL MalaysiaInfluencer MarketingGuide
How to Find the Right KOL for Your Malaysian Brand in 2025
A practical 5-step guide for Malaysian SMEs to find, evaluate, and hire the right KOL — without wasting budget on influencers who don't convert.
·6 min read - TikTokXiaohongshuPlatform Comparison
TikTok vs Xiaohongshu for Malaysian Brands: Which Platform Wins?
A practical breakdown of TikTok and Xiaohongshu for Malaysian KOL campaigns — who each platform is for, what content works, and how to decide where to spend your budget.
·5 min read - KOL ScoringAIMethodology
What Is a KOL Score? How AI Evaluates Influencers for Brand Fit
Most brands pick KOLs by followers or vibes. Here's how a systematic 5-dimension scoring model actually works — and why it finds better matches than gut instinct.
·6 min read - Case StudyCross-BorderKOL Results
Case Study: How a Cross-Border Sourcing Brand Found 3 P1 KOLs on TikTok and Xiaohongshu
A real-world example of AI KOL scoring in action — the brief, the candidate pool, the scores, and the recommended shortlist for a Malaysian cross-border sourcing brand.
·6 min read - BudgetKOL FeesMalaysia
KOL Marketing Budget Guide for Malaysian SMEs (2025)
How much does KOL marketing cost in Malaysia? A frank breakdown of KOL fees by platform and tier, what you actually get for your money, and how to stretch a tight budget.
·7 min read